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Companies can spend hundreds to millions of pounds sterling on printed materials. The purpose of this paper is to demonstrate that by analyzing and separating the different purposes of a company's imprinted materials, companies can significantly save money and time on the printing materials by exploiting new online and printing systems.

Offset, Digital and Office Printing

When choosing a printing strategy it is important to know very well what kind of printer to make use of:Offset printing is an older process which images using steel plates to copy the image to the paper. Printing with this method means that the average person elements in the printing material cannot be evolved unless a fresh metal dish is generated. This process is cost effective when used for printing large volumes. Digital printing is a newer stamping method which reproduces images onto the webpage. This printing method supports variable printing where any element in the printing material may be altered without influencing the set costs. This process is affordable when used for smaller volumes (around 10-500 pcs).Office Printing is a relatively new method of printing. Using the advent of color printers as a staple in almost every office, stamping materials at the office is a convenient advantages. The disadvantage however, is that newspaper and ink for producing in larger volumes can become quite expensive. As well as the cost, not all office printers provide professional quality desired for materials such as brochures and data sheets. knowing which printer is appropriate for the quantity and quality of the materials needed, will aid companies to make the right choice and save well on printing costs.

Cheap Business Printing Strategies

The first step to cheap business printing is wearing down the function of your printed materials.
Most printed materials serve a triple function: Presenting a good professional impression to relevant parties such as, shareholders, clients and suppliers Increasing brand awareness by leaving relevant parties with a visual reminder of your company and product/service. Interacting information about a company's products to the relevant parties. Data sheets and company profile brochures are essential for a company's image. These print materials also connect information to clients about the company's products and services. This white newspaper provides techniques for saving money and time on planning, making, and producing of office and promotional materials, by analyzing and separating their functions.

Datasheet and brochure printing - Strategy to save on printing costs. Data sheets provide as a communication tool to help customers and suppliers understand a company's product. Many companies printing at the least 1000 copies of each data sheet with an offset printer in order to achieve an inexpensive per sheet. Using the arrival of digital printers, it is possible to printing smaller quantities but as the quantity escalates the cost per data sheet is static while stamping on an offset computer printer generates a decreasing cost per data sheet as print volume increase. Once the specifications of something changes, the info sheet is outdated and must be updated. The obsolete data sheets are frequently discarded.

A graphic designer will need to prepare the layout and images for the original data sheet template. This cost may range between approximately £300-£700. After the template is designed, each additional alteration cost may range between £70-£200 and then another £70-£150 for many design changes. Since the key purpose of a data sheet is to convey information and reinforce the business's image, printing the info sheets and brochures by using an office printer will fulfill the function of conversing information but it generally does not fulfill the reason for reinforcing the business's image. This problem may be settled by printing high quality display folders on an offset or digital printing device. This will present the clients with an initial impression that reinforces the company's image in an prepared and professional fashion.

Demonstration strategy - Save with folders. Presentation folders provide the perfect solution for ensuring that data sheets and brochures are shown in a specialist and attractive fashion. Folders are an extremely useful and flexible presentation tool. Inserting a data sheet and other informative materials, into a smartly designed and brand name folder will leave a professional impression on those acquiring the information.

Although folders have a tendency to be expensive, ordering folders in large quantities will never be a waste. They may always be used to present a wide variety of communication materials. Purchasing folders from a web printing company that offers free design templates, or a do-it-yourself design and image upload request, will reduce the cost to about £0.46 per piece.

Which has a folder, the data sheet's only purpose will be conveying information and the folder provides the professional impression needed to impress clients and colleagues. In cases like this, a data sheet with a simple letterhead or custom logo will succeed. By keeping the look simple, the template can be continued file and the info sheet may be updated as needed. This can prevent expensive reprints at a printing device. For the internet it is not hard to find existing brochure and data sheet templates which may be downloaded for Microsoft Term.

This strategy does apply to printing an organization profile brochure as well. Today many companies print brochures in large volumes at an offset printer. However, many companies are changing their management, business concentration, or other company related details scheduled to advertise changes and such. It could save time and money to printing these brochures at the office as well. However, this plan is merely effective for companies producing small quantities at a time.

The typical or offline printing process. This method of stamping requires that the company pay two different subcontractors, a visual designer and a printing company. Furthermore the employee will also need to spend work time with the visual artist.

Working with a graphic designer requires: Explaining the idea and graphic requirements, Talking about layout, design and colors, Revising and modifying drafts.

After the design is ready it's time to contact the printer. The online stamping process. Dealing with a web based printing company for small or large amounts can save a significant timeframe and money. This technique provides companies with professional imprinted materials that fulfill all three functions as layed out above - display, brand understanding and information communication. You don't have for folders because the printing is high quality.

What makes online printers a cheaper solution? Since they are online, they may be found in low rent areas. Many are bigger than traditional printers and can reduce their costs due to economies of level. Free design templates be able to work with out a visual designer. They get rid of the time an employee spends dealing with a visual designer. Reduce the time-to-market, since there is absolutely no wait time with respect to design authorization and revisions.

It is important to choose your online printing device carefully some offer benefits such as: Free image uploads. This allows employees to easily upload existing company logos. Free design templates. Free "design upload" option. In this manner a firm with an in-house graphic custom made or a earlier design may upload for printing. Graphic designers who are always available for changes, or for creating custom designs. Free online storage of designs for convenient reprinting.

Comparison chart - Printing prices

This price comparison chart compares the printing and production costs for the typical printing method to the cost saving printing strategies described above. The chart compares: Typical/offline printing strategy.

Eight data sheets and one company profile brochure, Arranged is printed four times over the course of 2 yrs, 250 units of each item are printed every time for a total of 1000 devices each, This is actually the most expensive method for printing business materials.

Online printing strategy- Eight data sheets and one company account brochure, Place is printed four times over the course of 2 yrs, 250 units of each item are printed each time for a total of 1000 products each.

This strategy offers the cheapest printing solution for some companies. Office printing strategy - Small quantities each time, Eight data sheets, one company account sheet and one folder, 1000 folders are imprinted only once, Eight data sheets and company profile sheet are printed 25 times - 10 models each time for a total of 250 models each. Despite the fact that less brochures and data sheets are printed (250 rather than 1000), this method still costs more than the online stamping strategy. However, the benefit of this strategy is the fact the info sheets are more up-to-date because they are printed more frequently in smaller amounts. Office producing strategy - Large volumes every time, Eight data sheets, one company profile sheet and one folder, Established is printed four times during the period of 2 yrs, 250 units of each item are printed each time for a complete of 1000 systems each, This plan proves to be more expensive than even the typical/offline method.


Producing small quantities at the office provides a strategy which allows materials to be more up-to-date because they are branded in smaller quantities and more frequently. In comparison with the typical/offline strategy this method provides a conserving of 47%, nevertheless the printing quality is low and in the end, stamping 250 sets at the office costs more than producing 1000 collections at an online printer.

Online printing solutions offer businesses a highly effective and efficient strategy for producing small or large quantities of printing materials. Compared to the typical/offline printing costs (as per the example in this white paper) the online computer printer offers businesses a total keeping of 68%. Thus the web printer offers the cheapest business stamping solution.

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